Press Eye – Belfast – Northern Ireland  – 11th September 2013

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Northern Ireland company Expelliere International has today launched a unique and highly innovative solution to a perennial problem which has scarred pavements and public spaces for decades – discarded chewing gum.

xpelgum is an ionic-based solution which when applied breaks down the chemical structure of chewing gum to remove its stickiness and allow for the safe removal of the discarded piece of gum. The technology was first developed at Queen’s University Belfast six years ago and since then over £2m has been invested by the local business consortium to take the ground-breaking technology to the point where it can now be launched to a global chewing gum clean-up market estimated to be in the region of $50bn.

Pictured at the global launch of the product today at the Merchant Hotel, Belfast, is (from left) Ian Murphy, Director of Growth and Scaling, Invest NI, Chairman/Technical Director of Expelliere International John McCandless and xpelgum Sales Director Chris Lomas.

Picture by Kelvin Boyes / Press Eye