A LEADING US tour operator – SITA World Tours – and some of its top-producing travel agents have been visiting Northern Ireland, as guests of Tourism Ireland and Tourism NI.
The aim of the visit was to showcase some of the many things to see and do here for American holidaymakers and to really enthuse the travel agents about selling Belfast and Northern Ireland.
Their busy itinerary included the Giant’s Causeway, a ‘Toast the Coast’ food tour, Titanic Belfast, HMS Caroline and Belfast City Hall, as well as a networking dinner with some Northern Ireland tourism companies.
Alison Metcalfe, Tourism Ireland’s Head of North America, said: “We are delighted these travel agents took time out of their busy schedules to come and experience what Northern Ireland has to offer US holidaymakers.
“Our aim is that when they return home, the travel agents will be even more enthusiastic about the destination, helping to secure a greater share of their business for Northern Ireland.”