MUSGRAVE and its leading independent retailers, SuperValu and Centra cleaned up at a recent awards ceremony when they picked up a total of four industry awards for their work in Northern Ireland.
Musgrave won two categories, being named ‘Green Retailer of the Year’ for the development of its ambitious new three-year sustainability strategy, and the ‘Best CSR Initiative/Charity Partnership’ title for its long-standing relationship with local charity, Action Cancer.
Top convenience retailer SuperValu received a highly commended accolade in the ‘Best In-Store Consumer Sales Promotion’ category for its SuperValu Let’s Cook campaign, whilst the SuperValu and Centra Meal Solutions campaign was also highly commended in the ‘Best Marketing Campaign’ category.
Musgrave’s Marketing Director, Desi Derby, commented: “We’re delighted to be recognised for our work across both our SuperValu and Centra brands at the leading grocery marketing awards in Northern Ireland.
“It is hugely gratifying to be named the Green Retailer of the Year. In 2017, Musgrave developed and began delivering on a new three-year sustainability strategy, which sets out an ambitious agenda for change, making commitments to achieving tangible improvements to our green credentials by 2020.
“Our ambition is to be the most trusted and most sustainable brand in Northern Ireland; making a real difference to people’s lives and creating a positive impact on the planet by working with partners to make every community a sustainable community.
“We are very proud to have been recognised for the work that Musgrave and its independent SuperValu and Centra retailers have undertaken through our long-term charity partnership with Action Cancer in delivering the Centra Health Action Programme for schools and the life-saving SuperValu Big Bus mobile cancer detection unit.
“It truly was a fantastic night for Musgrave as we were highly commended for our SuperValu Let’s Cook and SuperValu and Centra ‘Meal Solutions’ campaigns.
“In fact, we took home more awards than any other shortlisted company, something we’re very proud of.”
The Ulster Grocer Marketing Awards took place at the Culloden Estate and Spa on Friday 27 April and were hosted by TV personality, Clare McCollum.