Pictured: Royal Portrush. As the 82nd US Masters gets under way in Augusta, Tourism Ireland has launched its latest golf campaign in the United States. It includes a 30-second ad which will air to an estimated 6.5 million households on the hugely popular NBC Golf Channel. And, a further 1.2 million people will see messages about golf in Northern Ireland and the island of Ireland online, on golfchannel.com. Tourism Ireland aims to build on its successful ‘Home of Champions’ campaign, reminding golfers across the US about our fantastic golf courses where our champions – including Rory McIlroy, Pádraig Harrington, Graeme McDowell and Darren Clarke – honed and perfected their skills. Tourism Ireland will host its annual ‘Meet the Irish’ media event at the US Masters on 5th April – highlighting our world-class golf to influential golf journalists from right around the United States. Key messages will include the fact that Ballyliffin is home to the 2018 Irish Open and that Royal Portrush will host The Open in 2019.
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