IN A DIFFERENT LEAGUE: Rickie Watts (left) and John Baxter of KP Snacks (NI) donned some footie gear from yesteryear to launch McCoys Crisps tasty new deal with the oldest league in world football. Northern Irelands number one ridged crisp has proven itself to be in a different league after being signed up as the Official Crisp Partner of the Football League which was founded in 1888 with just 12 member teams including Everton, Aston Villa and Stoke City. A new campaign, in association with Sky Sports, will offer local football fans the chance to win some amazing money can’t buy’ football prizes on McCoys packs over the next few months and will be supported in Northern Ireland by a range of bespoke activities including the annual McCoys NI Pub Quiz which this season will have a new In a Different League theme. Known as the man crisp, McCoys is the number one ridged crisp in Northern Ireland with 100% distribution across in 350 symbol stores locally for its top three flavours Flame Grilled Steak, Salt and Malt Vinegar and Cheddar and Onion.