THE Northern Ireland Tourist Board is to face a review to see if it is “fit for purpose”.
The announcement was made by Enterprise and Tourism Minister Arlene Foster and it is hoped the investigation will be finished by March 2014.
Last year, the DUP Minister said planned to hold a review into NITB.
She wanted there to be co-operation and cross-over between NITB and the jobs creation agency Invest NI.
Said Minister Foster: “Much has been achieved in the last two years. However, we cannot be complacent.
“Now is an opportune time to undertake a review and consider future plans.
“The review will examine current structures to ensure they are fit for purpose and the optimum necessary to deliver our tourism targets.
“It will consider whether current NITB and Invest NI arrangements are sufficient as well as ensuring effective business support to the industry.”
The NITB is responsible for marketing and developing Northern Ireland as a holiday destination both at home and abroad.
The Stormont Executive wants tourism to become a £1 billion industry by 2020, creating jobs in the hotel and catering industry.