The Northern Ireland Tourist Board is encouraging people to holiday at home this summer with the launch of a new campaign inviting you to take a trip down memory lane, recalling your favourite family breaks in Northern Ireland.

THE Northern Ireland Tourist Board (NITB) is encouraging people to holiday at home this summer.

It follows the launch of a new campaign inviting you to take a trip down memory lane, recalling your favourite family breaks in Northern Ireland.

If you danced the night away at the Arcadia in Portrush in the 60s, took a rowing boat out in Bangor bay in the 70s or braved the Slippery Dip in Newcastle in the 80s, NITB is calling on you to record your memories on its website, with the chance to win a short break in Northern Ireland.

Rediscover NI takes the form of a survey on childhood holiday memories amongst adults and has been launched with the aim of demonstrating how much Northern Ireland has changed over the past 50 years by encouraging people to revisit where they holidayed as a child.

Pauline Gormley, Destination PR Officer of NITB, said: “We really are spoilt for choice for holiday destinations with our selection of 200km of diverse coastline and beachfront, right down to our fantastic Lakeland in Fermanagh or the mesmerising mountains of Mourne in Co. Down, all within two hours drive of each other.

“People have fond memories of their family holidays in Northern Ireland, whether they reminisce about the Morellis ice cream they enjoyed walking along the Portstewart promenade, following in the footsteps of Giants at the Causeway or coming face to face with marine life on the shores of Strangford Lough, at Exploris Aquarium in Portaferry.

“Whatever your memory is, we would like to hear it and you could be in with a chance to win a short break to rediscover your childhood holiday with your family today,” she added.

To enter Rediscover NI and be in with a chance to win a short break in Northern Ireland visit www.discovernorthernireland.com/rediscoverni or search ‘rediscover ni’ to share your memories and photos by Friday August 30th.

A short break in Northern Ireland starts from £49 per room. To book a short break and find out more about Northern Ireland’s world-class attractions visit discovernorthernireland.com.