MUSGRAVE Retail Partners (MRPNI) has launched a new range of premium high quality ‘Dine In’ meal solutions called ‘Signature Tastes’ within a number of its SuperValu and Centra stores.
The new products are part of the company’s Own Brand range and comprise of 21 items incorporating ten mains, seven sides and four desserts.
Fifteen SuperValu and three Centra stores are currently stocking the Signatures Tastes range before a further roll-out to a larger number of stores in August and September.
The dishes include Signature Tastes Italian Chicken and Smoked Bacon Pesto Bake, Duck Leg Confit in a Spanish Orange Sauce and Irish Turkey Breast and Ham with a Red Wine Gravy.
The range will also include a selection of premium sides and handmade desserts such as Signature Tastes Pommes Parisienne and Billionaire’s Dessert.
MRPNI Trading Manager, Julie Cherry, said: “We developed this particular range of ‘Dine In’ meal solutions on the back of key customer insights which showed that many shoppers are looking for a quick meal solution without compromising on quality.
“These premium products will offer both convenience and value to the customer, and with over 20 products in the range, we’re sure there is something to suit everyone’s tastes.
“We’ve already seen very successful sales for the Signature Tastes range over the past month and are looking forward to introducing the meal solutions to a further 22 SuperValu stores in August, and a large number of Centra stores in September,” she added.
MRPNI supports over 250 independent SuperValu, Centra and Mace retail stores in Northern Ireland, with a combined turnover in excess of £600 million. MRPNI is part of the Musgrave Group, the leading partner to more than 3,500 entrepreneurial retailers and food service professionals in the UK, Ireland and Spain.