A three-year pouring rights deal just signed will ensure that the Tennent’s NI portfolio of leading beers and ciders will remain favourites with race-goers at Down Royal, Northern Ireland’s favourite racecourse.
The renewal of the longstanding commercial partnership will also see the company’s flagship international cider, Magners, continue as title sponsor of two jewels in the crown of the Down Royal racing calendar: the Magners Ulster Derby on Saturday 24 June and the convivial Magners Race Evening on Friday 24 July.
An additional element of the deal will see great value Punters Packs on offer at Down Royal throughout the year featuring Tennent’s NI brands.
The ‘sport of Kings’ is enjoyed by tens of thousands of fans over twelve days of high profile, high octane racing at Down Royal each year and the vibrant sociability which surrounds those occasions adds to the excitement on the track. Raising a glass to the deal, Eimhear Daly, Magners Brand Manager for Tennent’s NI, said, “This is a perfect partnership and we are delighted to be associated with an organisation which, like our own, is founded on strong local heritage and which shares our own commitment to providing excellence in every aspect of its operations.
“We are proud to bring to Down Royal an extensive portfolio of world-class products, giving race goers superb choice as well as classic favourites. Thanks to our celebrated focus on innovation, we’ve expanded our offering at Down Royal to include not only Magners Original Irish Cider and Tennent’s Lager but also our great new lagers Heverlee and Clonmel 1650 and, most recently, the world’s favourite ‘sunshine beer’, Corona Extra.
“Our great brands are invariably at the heart of sociability and there can be no setting better for great ‘craic’ than Down Royal!”
Welcoming the continued support, Mike Todd, General Manager of Down Royal Racecourse, said; “As a result of Tennent’s NI’s support over the last three years we’ve been able to maintain the prize pot of the Magners Ulster Derby at a fabulous €100,000, consolidating its reputation as the richest flat race in Northern Ireland and helping us to attract an even higher calibre of entrants.