A NEW survey has revealed that customers still prefer to use a landline when making an international call.
This is despite the growth of voice over IP (voIP) services such as Skype.
The Firstsource Solutions survey carried out on its behalf by YouGov.
It reveals that 47 per cent of UK consumers prefer using a landline to make an international call, according to the findings.
And the figure jumps to 60 per cent among the 55 and upwards age.
However, the figure falls to 20 per cent among the techy geeks in the 18-24 age bracket.
The survey shows that a third (32 per cent0 of UK consumers now use voIP services such as Skype to make international calls.
Amongst 18-24 year olds this increases to over half, (55 per cent) which breaks down as 43 per cent preferring to use voIP via their computer or laptop and 12 per cent preferring to use voIP via their smartphone or tablet computer.
The survey also shows that approximately the same number of people use voIP on their mobile phone (eg: Skype apps) to make international calls (7 per cent) as those that use conventional mobile phone voice services (5 per cent).
Iain Regan, Global Head of Sales & Marketing, Firstsource Solutions, said: “Fixed line providers have responded to competition from voIP by improving their international calling offers for their subscribers, bundling international calls with their service or offering a variety of peak and off-peak international call options.
“This means that even some of the tech savvy younger generation find this option appealing compared to voIP.
“However, there is no doubt that fixed line providers and mobile network operators will need to continually adapt to voice over IP (voIP) being used to make local and international calls.
“This will increasingly be the case as the quality of voIP improves with the roll out of 4G broadband and as voIP becomes more integrated into search engines and social networking sites.
“Whether consumers are communicating via a unique telephone number, voIP, online chat, text or twitter they will want to ensure any problems can be dealt with quickly and in a hassle free.
“It is therefore crucial that fixed line providers and network operators partner with customer service specialists that have trained staff to deal with complex queries. The most important lesson of this digital age is that people want to communicate when they want, wherever they want and via the method of their choice.”
The YouGov survey was carried out among 2,148 adults between July 4 and July 6.