BD TRAVEL: UK INVESTMENT REACHES APEX FOR CELEBRITY CRUISES

BY TIM HEDGLEY, GROUP TRAVEL EDITOR

ONE of the world’s most hotly anticipated cruise ships, Celebrity Apex from Celebrity Cruises famed Edge Class series, will launch and be named in the UK ahead of calling Southampton home for its first ever cruises in April 2020.

 

The news provides a boom to the UK cruise industry in 2020 and will be the first time Celebrity Cruises will operate two ships from the UK’s favourite port with Celebrity Silhouette returning to Southampton for her third consecutive year.

Celebrity Apex is the second Edge-class ship from Celebrity Cruises – an innovative new class of ship that is set to revolutionise the industry and set a new benchmark for modern luxury travel.

Working with designers including Kelly Hoppen MBE, Patricia Urquiola, Jouin Manku, Celebrity Apex will feature all the signature spaces including the Magic Carpet and the Edge Stateroom with Infinite Balcony.

Lisa Lutoff-Perlo, president and CEO, Celebrity Cruises, explains:

“When Celebrity Apex launches in Southampton in 2020 it will be another incredible moment for our company and for the UK & Ireland market, especially as it will be ten years since we last named and operated a brand new ship from the UK.

“In 2010 Celebrity Eclipse changed the face of UK cruising with our modern luxury approach. Celebrity Apex will continue our tradition of reimagining what is expected from all aspects of a holiday at sea and elevate modern luxury cruising in ways never seen before.”

Boasting some of the most luxurious accommodations, the Edge-class of ships – including Celebrity Apex – has been built to offer the ultimate cruise experience – featuring more suites than any other Celebrity Cruises ship, including the twin-level Edge Villas with outdoor plunge pools.

The two Iconic Suites will be the most spacious found anywhere in the fleet featuring over 2,500 square feet of space both indoors and out, plus 82 feet of wraparound glass windows giving uninterrupted views out to sea from the lounge, bedroom and dining room.

From an exhilarating ‘Dinner on the Edge’ experience 16 decks above the ocean, to an immersive fusion of technology, animation and dining like nothing guests have ever experienced at sea, Celebrity Apex’s culinary offering boasts 29 world-class, palate-pleasing venues.

This includes four main dining restaurants, one exclusive Suite Class and one exclusive AquaClass restaurant, and seven brand new specialty restaurants.

Lisa Lutoff-Perlo adds:

“Our new Edge-class ships are design and architectural feats that bring a closer connection to both the ocean and the destinations visited with a unique outward facing design.

“Excitement for our newest ships continues to build and build, and I’m thrilled that this news about Celebrity Apex will ensure that enthusiasm reaches record levels.”

Currently being built at the Chantier de l’Atlantique shipyard in Saint Nazaire, France, Celebrity Apex will enjoy its official launch celebrations in Southampton, including the prestigious naming ceremony. Celebrity Apex will go on sale 29 November 2018.

For more information on Celebrity Apex and Celebrity Cruises please visit www.celebritycruises.co.uk/apex.

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