WOODFORD Bourne NI has announced that the Matua wine brand has seen a growth of 23% year to date in Northern Ireland as its Chief Winemaker Nikolai St George was in Belfast recently to re-launch the brand in the province.
Distributed through Lisburn-based wine distributors Woodford Bourne NI, Matua is New Zealand’s most awarded winery and was the first winery in New Zealand to produce Sauvignon Blanc.
The brand offers a large choice of quality wine varietals across a spectrum of levels, from everyday wines (Matua Regional range) to extra special occasion wines (Single Vineyard wines).
Earlier this year Matua underwent a complete overhaul of its packaging to give it a new look and the brand now features a new ‘Ta Moko’ logo which represents the ancient art of permanent body or face marking by the Māori, the indigenous people of New Zealand, and the colouring of the packing is now teal which has been inspired by New Zealand’s water and landscape.
Gareth Bradley, managing director of Woodford Bourne NI says the new packaging will really help the Matua brand to stand out in the marketplace.
“We started distributing Matua wine in Northern Ireland in 2011 and the brand has gone from strength to strength,” said Gareth.
“It is a very high quality brand and is really popular with consumers in Northern Ireland.
“We are currently working with the wine maker to bring even more of its products to the marketplace for consumers to try and I’m confident that the new packaging will help strengthen the brand’s position in the wine sector,” said Gareth.
Matua wine is available across a number of independent specialist off licences and on trade outlets throughout Northern Ireland.
Woodford Bourne NI is part of Robert Roberts which is based in Lisburn and is one of Northern Ireland’s leading sales, marketing and distribution companies.
It currently distributes a number of other wine brands including Torres, Deakin Estate, MASI, Chapoutier, Cono Sur, Mumm champagne, Penfolds, J Moreau & Fils and many more.