NI COFFEE FIRM LANDS TESCO DEAL

Robert Roberts and Tesco

COFFEE BREAK… Maria Losty from Robert Roberts joins Steven Murphy, Buying Manager of Tesco Northern Ireland, as the local tea and coffee company secured a deal to supply its new Dark Roast ‘Shipyard Strength’ coffee to the retail giant. The deal will see the product being distributed across 38 Tesco stores province-wide and the Lisburn-based company expects to see annual sales rise by at least 20%. Following in the tradition of the Robert Roberts’ coffee range which features local landmarks on each of its packs, the new Dark Roast features the iconic Harland and Wolff cranes and is a strength six coffee, a fairly limited coffee option in the Northern Ireland marketplace. In addition to the new Dark Roast ‘Shipyard Strength’ coffee, the Robert Roberts coffee range also includes a strength four Morning Roast, a strength three All Day Roast and a strength five After Dinner coffee which are all available in Tesco and other leading retail outlets in Northern Ireland.

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