LEADING ferry company Stena Line has extended its sponsorship of Northern Ireland’s biggest commercial radio show, The Cool Breakfast Show on Cool FM.
Stena Line will use the sponsorship to promote its full range of travel products, with focus on the Superfast ships on the Belfast – Cairnryan route and the new Belfast – Liverpool Supercruise experience.
The sponsorship deal is initially running for 12 months with the option of extending at the end of this period.
And it will see Stena Line link up with the new presenters of the breakfast show, Gareth Stewart and Connor Phillips. Gareth and Connor entertain their quarter of a Million weekly listeners with great music, wit and banter from 06:00 – 09:00 Monday to Friday.
Cool FM is the biggest commercial radio station in Northern Ireland with a weekly listenership of 408,000.
Cool FM MD Mark Mahaffy said: “Cool FM is delighted to welcome Stena Line onboard for another year as sponsor of our biggest show and we look forward to continuing our good work and relationship with them in the year ahead.”
Stena Line’s Head of PR and Communications, Diane Poole OBE said, “The Cool FM partnership has been very successful for us over the past two years and we look forward to continuing this with our sponsorship of the Breakfast Show with Gareth and Connor.
“As we team up together over the next 12 months we will continue to promote our service to all of the Cool FM breakfast listeners across Northern Ireland and highlight Stena Line’s choice of routes and ships on the Irish Sea,” she added.